Finance from large corporates. Learn what it is, what businesses it suits and what CVC investors look for and offer.
Corporate venture capital (or CVC) is a subset of venture capital (VC). CVC funding comes from large corporates, who invest in smaller businesses that are relevant and beneficial to the parent group.
The corporate offers funding in exchange for a share in the business. As well as finance, the business can also access the expertise, network and contacts of the corporate group.
Businesses looking for CVC funding need to prove how they can help the big corporate through either market insight, market reach or innovative technology. Corporates will be aware of successful, disruptive businesses.
There are lots of reasons why CVCs look to invest, but three of the biggest drivers are as follows:
Can the business help the corporate understand how the market is innovating?
Has the corporate spotted an opportunity to help the business distribute its product and increase its reach?
Will the business help the corporate innovate with cutting-edge technology?
A venture capitalist (VC) is a third party who manages money on behalf of external investors. Corporate venture capitalists (CVCs) use money from the corporate to fund investments.
VCs invest in fund cycles of up to 10 years. CVCs often have shorter lifecycles.
VCs typically take six to 12 months to do a deal. With CVC, it can take around two to three months longer.
VCs can be investors by trade or they can have a sector background that means they understand the businesses they are investing in.
CVCs, however, are nearly always experts in their field, which can have benefits and downsides for you, as an entrepreneur. On the one hand, CVCs can bring vital knowhow to a business, but you should also be aware that you’re exposing your intellectual property (IP) or unique selling proposition (USP) to a channel competitor.
VCs invest in businesses that will provide a financial return. When a CVC looks for a business to invest in, they consider the return on investment (ROI) and whether the business will benefit its strategic capabilities. If the business won’t help develop its strategic capabilities, the CVC is unlikely to invest.